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In February 2011, Hulu and Viacom announced the return of The Daily Show with Jon Stewart and The Colbert Report to Hulu, along with shows from the Viacom library. Nickelodeon's shows are not part of this deal. Also that month, Viacom became a co-owner of Rainbow S.p.A., an Italian television studio best known for the Winx Club franchise. Since the purchase, Viacom's Nickelodeon networks have broadcast Rainbow's shows worldwide. Nickelodeon's American studios have also collaborated with Rainbow on multiple productions, including Winx Club and Club 57.

Later, in October 2011, Viacom purchased a majority stake in Bellator Fighting Championships.

On December 1, 2011, the company stopped trading on the New York Stock Exchange (NYSE) and began listing its securities on Nasdaq instead. The stock ticker symbols are the same as that used while the company was on the NYSE.

This happened way before the CBS Corporation staff acquired a minority stake in AXS TV in exchange for programming and marketing.

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