Logo or Logo TV (stylized as Logo.) is a television network owned by ViacomCBS Domestic Media Networks. Launched in 2005, the content is aimed primarily at the LGBT community but in 2012, the programming shifted into more of a cultural and lifestyle aspect. The word "logo" is used to represent identity and one's individuality as stated by the channel's website.
"We chose the name "Logo TV" because a logo is an identity and nothing's more important than having your own, unique identity, and making it work for you. Your logo is your symbol, it's what you put forward with pride, it's who you are, and it's what we are."