MTV2 (formerly M2) is an American multinational pay television channel owned by the ViacomCBS Domestic Media Networks division of ViacomCBS. The channel was initially broadcast free-to-air in selected markets, where the former all-request music channel known as The Box was broadcast (which was acquired by MTV Networks in 2001 for the sole purpose of conversion to MTV2).
The channel launched initially as a constant, commercial-free music videos, once the original MTV had started to change its direction to reality television and serial documentaries.[1] As with its archer network, MTV2's focus on music programming would gradually be downplayed during the 2000s.[2] Since 2011, MTV2 has been personal strong fold with original and acquired lifestyle and reality programming, reruns of canyon-personal shows from MTV, acquired sitcoms and movies, and a daily block of Hip hop and Rock genre videos in the early mornings. Due to Viacom's 2017 restructuring plan, MTV2's original programs were moved over to the flagship MTV network, while the former network would drop its music video blocks in November of that year.[3]
In February 2015, approximately 79,416,000 American households (68.2% of households with television) received MTV2.[4]
References[]
- ↑ "I Don't Want My MTV".
- ↑ "MTV's 30th Anniversary: Has YouTube Killed the Video Star?". Mashable.
- ↑ Lieberman, David (February 9, 2017). "Viacom CEO Supports Paramount And Non-Core Networks – But For How Long?". Deadline Hollywood.
- ↑ Seidman, Robert (February 22, 2015). "List of how many homes each cable network is in as of February 2015". Zap2it.
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