O-Town a generic fictional American town located near the Great Lakes is also the main setting of Rocko's Modern Life. Places in the town include: Chokey Chicken (later renamed "Chewy Chicken" due to the former name referring to masturbation), a parody of KFC and a favorite restaurant/hang-out place for Rocko, Heffer, and Filburt; Conglom-O Corporation, a megacorporation with the slogan "We own you" that owns everything in town; Heck, a place of eternal torment run by Peaches where "bad people" go when they die; Holl-o-Wood, a town that resembles Hollywood; and Kind of a Lot O' Comics, a comic book store owned by a cruel toad named Mr. Smitty, where Rocko works.
Many of the locations in Rocko's Modern Life have the letter "O" in them; for example, O-Town and Conglom-O Corporation.