PAW Patrol is a toy media franchise made by Jesus Adrian SLU and Spin Master Entertainment originally created as a Canadian computer-animated children's television series seen in USA & Latin America on Nickelodeon's Nick Jr. brand.
Series' format[]
Each episode of PAW Patrol follows a similar pattern and features recurring topics. Episodes normally open with a scene depicting the dogs going about their everyday lives, often playing with dog toys or engaging in activities at the local playground. Ryder, a ten-year-old boy, is advised of a problem by receiving a call for help or by witnessing a situation himself. His most frequent caller is an accident-prone marine biologist named Cap'n Turbot, who knows much about Adventure Bay's wildlife. Ryder always alerts the dogs via their blinking pet tags. The team members report to their base, the Lookout, and enter its elevator. Marshall typically arrives last causing a humorous mishap that makes the other dogs laugh as the elevator rises, although Rubble causes the elevator gag in some episodes. When they reach the top floor, they arrange themselves in a line. Chase announces that the team is ready for action as Ryder tells the pups what has happened. He chooses several members of the team, normally two first responders, to help solve whatever problem has emerged. They ride a slide down to their vehicles and complete their mission. When they have finished, Ryder says his catchphrase: "Whenever you're in trouble, just yelp for help!", and congratulates the pups.
TV Series[]
- Main article: PAW Patrol
In Canada, the TV series of the franchise primarily broadcast on TVOKids, which first ran previews of the show in August 2013. The series premiered on Nickelodeon in the United States on August 12, 2013. Every since it's popularity continued in February 19, 2020, the series was renewed for an eighth season of 26 half-hour episodes. On February 18, 2021, the series was renewed for a ninth season.
Film adaptation[]
The First film[]
- Main article: PAW Patrol: The Movie
In November 2017, Ronnen Harary confirmed that Spin Master is "currently considering whether to extend the PAW Patrol franchise into feature films at some point in the next 12 to 24 months." Animation tests were conducted in 2017 to measure how the characters "would translate onto the big screen" and the company is currently in the process of developing a film script.
On May 9, 2019 it was confirmed during Spin Master's First Quarter 2019 Earnings Conference Call that an animated theatrical film based on the series, titled PAW Patrol: The Movie is in the works with an August 2021 release date. On November 8, 2019, it was announced that Mikros Image in Montreal would handle the animation. With development of the film later confirmed on February 21, 2020, the film will be directed by Cal Brunker who directed both The Nut Job 2: Nutty by Nature and Escape From Planet Earth. Spin Master Entertainment would produce the movie with association in both Nickelodeon Movies and Paramount Pictures. On April 24, 2020, the release date was announced to be August 20, 2021.
A first look of the film was shown on Nickelodeon Kids' Choice Awards 2021 on March 13, 2021.
The Sequel film[]
Main article: PAW Patrol: The Mighty Movie
In August 2021, director Cal Brunker stated that it depends for audience demand when it comes for the sequels, "We've certainly thought about it. There are other stories that we would be excited about telling. But for us, it’s really about seeing if people love this one, and then taking it from there."
On November 3, 2021, Spin Master officially announced that a sequel, titled PAW Patrol: The Mighty Movie was in development, with Cal Brunker confirmed that he will direct a sequel, while Jennifer Dodge confirmed that she will served as a producer along with Laura Clunie and Toni Stevens. The film was released on September 29, 2023. In the film, when a magical meteor crash lands in Adventure City, it gives the PAW Patrol pups superpowers, transforming them into The Mighty Pups.
Box office performance[]
| Film | Release date | Domestic opening weekend | Box office gross | Ref(s) | ||
|---|---|---|---|---|---|---|
| Domestic | Other territories | Worldwide | ||||
| PAW Patrol | Dec 22, 2016 | $303,032 | $303,032 | |||
| Mission Big Screen | July 7, 2017 | $54,731 | $54,731 | |||
| Sea Patrol | February 1, 2018 | $389,945 | $389,945 | |||
| Mighty Pups | October 4, 2018 | $8,373,241 | $8,373,241 | |||
| Ready, Race, Rescue! | October 3, 2019 | $15,193,000 | $15,193,000 | |||
| Jet to the Rescue | September 10, 2020 | $1,695,576 | $1,695,576 | |||
| Charged Up | July 17, 2020 | $43,367 | $43,367 | |||
| Total | $105,358,731 | $267,252,892 | ||||
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Merchandise[]
On May 18, 2014, Spin Master introduced a toy line based on the television series at Toys "R" Us locations across Canada. The line was not distributed to international markets until June 22 of the same year. Dion Vlachos was in charge of the U.S. product launch.
PAW Patrol has since become one of Spin Master's most profitable brands. Analysts for the National Bank of Canada reported that toys and games based on the show accounted for approximately $245 million U.S. (or 25 per cent) of Spin Master's gross product sales for 2015. Spin Master chairman Anton Rabie noted in August 2016 that the "continuing strength" of PAW Patrol toys, in addition to new acquisitions and movie licenses, made up 40.5 per cent of the firm's second quarter revenue. Marketing manager Emma Eden said that the toys were responsible for increasing the company's presence in the preschool market. Throughout 2016, Spin Master's revenue grew more in this market than in any other toy category. PAW Patrol has been cited as the sole reason for this.
The NPD Group named PAW Patrol the top new toy brand of 2015 in the United Kingdom. The group also reported that it was the best-selling preschool license in France in the first quarter of 2015. Dave Brandon, the chief executive officer of Toys "R" Us, listed the PAW Patroller vehicle toy as one of the 2015 holiday season's "hottest" items. Argos the U.K. catalogue retailer included the PAW Patrol Air Patroller vehicle on its list of the toys it predicts will be bestsellers during the Christmas 2016 season. In 2018, it was estimated that total retail sales to date were approximately US$7 billion.
Other media[]
Video games[]
In February 2018, a video game based on the series, titled PAW Patrol: On a Roll was announced. Developed by Torus Games and published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, and Microsoft Windows on October 23, 2018. Another video game, titled PAW Patrol Mighty Pups: Save Adventure Bay, was announced on July 17, 2020. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, and Microsoft Windows on November 6, 2020. Another video game for the film, titled PAW Patrol The Movie: Adventure City Calls was announced on June 10, 2021. Developed by Drakhar Studio and also published by Outright Games, it was released for PlayStation 4, Xbox One, Nintendo Switch, and Microsoft Windows on August 13, 2021.
Live events[]
In April 2016, a stage show titled PAW Patrol Live: Race to the Rescue was announced. The show features the PAW Patrol characters competing in a race. It toured Canada, the United States, Mexico, New Zealand, Australia and the Philippines. A sequel show, titled PAW Patrol Live: The Great Pirate Adventure, was announced in June 2017. It follows the PAW Patrol as they rescue Cap'n Turbot from a cavern, and it will tour the same countries as its predecessor. The shows are produced by VStar Entertainment Group, which is best known for producing the popular Sesame Street Live touring shows for 37 years.
Mascots based on the PAW Patrol characters have appeared at events across Canada, the United States, and the United Kingdom. They joined an "Etch A Sketch Day" celebration at Spin Master's office in Toronto on July 26, 2016. The characters, along with replicas of the Lookout tower from the program, were included as part of the Nick Jr. Play Date Tour in autumn 2015. Marshall and Chase made appearances at shopping malls throughout Nottingham, Suffolk, and Somerset in the U.K. in the summer of 2016. Multiple meet-and-greet events attracted far more attendees than expected, with some reaching over 5,000 visitors. They appeared for the first time in Northern Ireland at Glenarm Castle on July 13, 2016. They are scheduled to appear regularly in a Nickelodeon-themed area of the Thurrock's Lakeside Shopping Centre located on the outskirts of London, England.
Like many children's properties, unauthorized productions and events using copyright infringing costumes featuring the show's characters have attracted the attention of Spin Master and Nickelodeon. In February 2016, several Greene King pubs in the U.K. scheduled breakfast events with costumed characters modelled after the pups. Nickelodeon forced the chain to stop every event by threatening a lawsuit if they went ahead. There was some consumer backlash as a result, but the events were not held.
Rubble spin-off series[]
- Main article: Rubble & Crew
On November 3, 2021, Nickelodeon and Spin Master stated that an untitled spin-off series focusing on one of the main six pups was in development, and is set to premiere in 2023. On March 24, 2022, it was announced that the spin-off series will focus on Rubble.
External Links[]
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