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SpongeBob SquarePants (also simply referred to as SpongeBob) is an American animated comedy television series created by marine science educator and animator Stephen Hillenburg for Nickelodeon. The series chronicles the adventures and endeavors of the title character and his aquatic friends in the fictional underwater city of Bikini Bottom. The fifth-longest-running American animated series, its popularity has made it a media franchise. It is the highest rated series to air on Nickelodeon and it is the most distributed property from ViacomCBS Networks International. The media franchise has generated more than $13 billion in merchandising revenue for Nickelodeon.[1]

Many of the series' ideas originated in The Intertidal Zone, an unpublished educational book that Hillenburg created in 1989 to teach his students about undersea life.[2] He began developing SpongeBob SquarePants into a television series in 1996 following the cancellation of Rocko's Modern Life, and in 1997, a seven-minute pilot was pitched to Nickelodeon. He turned to Tom Kenny, who had worked with him on that series, to voice the title character. SpongeBob was originally going to be named SpongeBoy, and the series called SpongeBoy Ahoy!; both of these were changed as the name was already trademarked.

Nickelodeon held a preview for the series in the United States on May 1, 1999, after it aired the 1999 Kids' Choice Awards. The series officially premiered on July 17, 1999. It has received worldwide critical acclaim since its premiere and had gained enormous popularity by its second season. A feature film, The SpongeBob SquarePants Movie, was released in theaters on November 19, 2004. A second film adaptation, The SpongeBob Movie: Sponge Out of Water, followed on February 6, 2015. A third film and prequel to the television series, The SpongeBob Movie: Sponge on the Run, was released in Canadian theaters on August 14, 2020 followed by a premiere on video-on-demand and Paramount+ on March 4, 2021. In 2018, the series began airing its twelfth season; it was renewed for a thirteenth season on July 17, 2019, which began airing in October 2020.[3] As of July 30, 2020, all prior seasons of the show are available on Paramount+.[4]

SpongeBob SquarePants has won a variety of awards including: six Annie Awards, eight Golden Reel Awards, four Emmy Awards, 18 Kids' Choice Awards, and two BAFTA Children's Awards. A Broadway musical based on the series opened in 2017 to critical acclaim.[5] Kamp Koral: SpongeBob's Under Years, a computer-animated spin-off series, debuted in March 2021 on the streaming service Paramount+. Two additional spin-off series, an untitled project based on the character Squidward Tentacles and The Patrick Star Show, are in development as of 2020.

Plot[]

SpongeBob SquarePants is an accident-prone yellow sea sponge who lives in an underwater pineapple with his pet snail Gary. His neighbors are his best friend, Patrick Star, and a sour octopus named Squidward. SpongeBob works for a cheapskate crab named Mr. Krabs, who lives in an anchor with his whale daughter Pearl. SpongeBob is enrolled in a boat-driving school run by Mrs. Puff, a pufferfish, and often spends time with a thrill-seeking squirrel from Texas named Sandy. The villains of the show are Plankton and Karen, the owners of a failing restaurant called the Chum Bucket. Most episodes take place in the town of Bikini Bottom or on the surrounding seafloor.

Premise[]

Setting[]

The series takes place primarily in the fictional benthic underwater city of Bikini Bottom located in the Pacific Ocean beneath the real-life coral reef known as Bikini Atoll.[6][7][8][lower-alpha 1] Its citizens are mostly multicolored fish who live in buildings made from ship funnels and use "boatmobiles", amalgamations of cars and boats, as a mode of transportation. Recurring locations within Bikini Bottom include the neighboring houses of SpongeBob, Patrick, and Squidward; two competing restaurants, the Krusty Krab and the Chum Bucket; Mrs. Puff's Boating School, which includes a driving course and a sunken lighthouse; the Treedome, an oxygenated glass enclosure where Sandy lives; Shady Shoals Rest Home; a seagrass meadow called Jellyfish Fields; and Goo Lagoon, a subaqueous brine pool that is a popular beach hangout.[10]

When the SpongeBob crew began production of the series' pilot episode, they were tasked with designing stock locations, to be used repeatedly, where most scenes would take place like the Krusty Krab and SpongeBob's pineapple house.[11] The idea was "to keep everything nautical", so the crew used plenty of rope, wooden planks, ships' wheels, netting, anchors, boilerplates, and rivets to create the show's setting. Transitions between scenes are marked by bubbles filling the screen, accompanied by the sound of rushing water.[11]

The series features "sky flowers" as a main setting material.[11] When series background designer Kenny Pittenger was asked what they were, he answered, "They function as clouds in a way, but since the show takes place underwater, they aren't really clouds. Because of the tiki influence on the show, the background painters use a lot of pattern."[11] Pittenger said the sky flowers were meant to "evoke the look of a flower-print Hawaiian shirt".[11]


Characters[]

Main article: List of SpongeBob SquarePants characters
File:SpongeBob SquarePants characters promo.png

The series' main characters. Top row, from left to right: Pearl, Plankton, and Karen. Bottom row: Sandy, Mr. Krabs, SpongeBob, Squidward, Gary, Patrick, and Mrs. Puff.

The series revolves around the title character and an ensemble cast of his aquatic friends. SpongeBob SquarePants is an energetic and optimistic sea sponge who lives in a submerged pineapple with his pet snail Gary, who meows like a cat. SpongeBob has a childlike enthusiasm for life, which carries over to his job as a fry cook at a fast food restaurant called the Krusty Krab. His greatest goal in life is to obtain a license to drive a boatmobile. His favorite pastimes include "jellyfishing", which involves catching jellyfish with a net in a manner similar to butterfly catching, and blowing soap bubbles into elaborate shapes.

Living two houses away from SpongeBob is his best friend Patrick Star, a dim-witted yet friendly pink starfish who resides under a rock. Despite his mental setbacks, Patrick sees himself as intelligent.[12] Squidward Tentacles, SpongeBob's next-door neighbor and co-worker at the Krusty Krab, is an arrogant, ill-tempered octopus who lives in an Easter Island moai. He enjoys playing the clarinet and painting self-portraits but hates his job as a cashier. He also dislikes living between SpongeBob and Patrick because of their childish nature. The owner of the Krusty Krab is a miserly red crab named Mr. Krabs who talks like a sailor and runs his restaurant as if it were a pirate ship. He is a single parent with one teenage daughter, a sperm whale named Pearl, to whom he wants to bequeath his riches. Pearl does not want to continue the family business and would rather spend her time listening to pop music or working at the local shopping mall.[13] Another of SpongeBob's friends is Sandy Cheeks, a thrill-seeking and athletic squirrel from Texas, who wears an air-filled diving suit to breathe underwater.[14] She lives in an oak tree entrapped in a clear glass dome locked by an airtight, hand-turned seal and is an expert in karate, as well as a scientist.

Located across the street from the Krusty Krab is an unsuccessful rival restaurant called the Chum Bucket.[15] It is run by a small, green, one-eyed copepod[16] named Plankton and his computer-wife, Karen.[17] Plankton constantly tries to steal the secret recipe for Mr. Krabs's popular Krabby Patty burgers, hoping to gain the upper hand and put the Krusty Krab out of business.[18] Karen supplies him with evil schemes to obtain the formula, but their efforts are always unsuccessful and their restaurant rarely has any customers.[19] When SpongeBob is not working at the Krusty Krab, he is often taking boat-driving lessons from Mrs. Puff, a paranoid but patient pufferfish. SpongeBob is Mrs. Puff's most diligent student and knows every answer to the oral exams he takes, but he panics and crashes when he tries to drive a real boat.[20] When Mrs. Puff endures one of SpongeBob's crashes or is otherwise frightened, she puffs up into a ball.[21]

Special episodes of the show are hosted by a live-action pirate named Patchy and his pet parrot Potty, whose segments are presented in a dual narrative with the animated stories.[22] Patchy is portrayed as the president of a fictional SpongeBob fan club, and his greatest aspiration is to meet SpongeBob himself. Potty likes to make fun of Patchy's enthusiasm and causes trouble for him while he tries to host the show. An unseen figure called the French Narrator often introduces episodes and narrates the intertitles as if the series were a nature documentary about the ocean. His role and distinctive manner of speaking are references to the oceanographer Jacques Cousteau.[23] Recurring guest characters appear throughout the series including: the retired superheroes Mermaid Man and Barnacle Boy, who are idolized by SpongeBob and Patrick; a pirate specter known as the Flying Dutchman; the muscular lifeguard of Goo Lagoon, Larry the Lobster; and the merman god of the sea, King Neptune.


Main characters[]

SpongeBob SquarePants[]

Main article: SpongeBob SquarePants (character)

SpongeBob SquarePants (voiced by Tom Kenny) is a yellow anthropomorphic sea sponge who usually wears brown short pants, a white collared shirt, and a red tie. He lives in a pineapple house and is employed as a fry cook at a fast food restaurant called the Krusty Krab.[24] He diligently attends Mrs. Puff's Boating School but has never passed; throughout the series, he tries his hardest on the exams but remains an unintentionally reckless boat driver. He is relentlessly optimistic and enthusiastic toward his job and his friends. SpongeBob's hobbies include catching jellyfish, blowing bubbles, playing with his best friend Patrick, and unintentionally irritating his neighbor Squidward. He first appears in "Help Wanted".[25]

Patrick Star[]

Main article: Patrick Star

Patrick Star (voiced by Bill Fagerbakke, Jack Gore as young Patrick in The SpongeBob Movie: Sponge on the Run) a pink starfish who lives under a rock and wears flowered swim trunks. His most prominent character trait is his extremely low intelligence. He is best friends with SpongeBob and often unknowingly encourages activities that get the two into trouble.[24] While typically unemployed throughout the series, Patrick holds various short-term jobs as the storyline of each episode requires. He is generally slow and easy-going but can sometimes get aggressive, much like real starfish, and occasionally performs feats of great strength.[26]

Squidward Tentacles[]

Main article: Squidward Tentacles

Squidward Tentacles (voiced by Rodger Bumpass, Jason Maybaum as young Squidward in The SpongeBob Movie: Sponge on the Run) an octopus with a large nose who works as a cashier at the Krusty Krab. He is SpongeBob's next-door neighbor with a dry, sarcastic sense of humor. His house is between the SpongeBob and Patrick houses.[27] He believes himself to be a talented artist and musician, but nobody else recognizes his abilities. He plays the clarinet and often paints self-portraits in different styles, which he hangs up around his moai house. Squidward frequently voices his frustration with SpongeBob, but he genuinely cares for him deep down. This has been revealed in the form of sudden confessions when Squidward is in a dire situation.

Mr. Krabs[]

Main article: Eugene Krabs

Eugene Krabs (voiced by Clancy Brown) is a red crab who lives in an anchor-shaped house with his daughter Pearl, who is a whale. He dislikes spending money but will go to great lengths to make Pearl happy.[28] Krabs owns and operates the Krusty Krab restaurant where SpongeBob works. He is self-content, cunning, and obsessed with the value and essence of money.[24] He tends to worry more about his riches than about the needs of his employees. Having served in the navy, he loves sailing, whales, sea shanties, and talking like a pirate.

Plankton and Karen[]

Main article: Plankton and Karen

Sheldon Plankton (voiced by Mr. Lawrence) and Karen Plankton (voiced by Jill Talley) are the owners of the Chum Bucket, an unsuccessful restaurant located across the street from the Krusty Krab. Their business is a commercial failure because they sell mostly inedible foods made from chum. Plankton is a small planktonic copepod[29] and the self-proclaimed archenemy of Mr. Krabs. His ultimate goal is to steal Krabs' secret formula for Krabby Patties, run the Krusty Krab out of business and take over the oceanic world but never permanently succeeds due to either SpongeBob and/or Krabs' efforts, his own incompetence and childish nature, or his own small size (except, temporarily, in The SpongeBob SquarePants Movie). He is a skilled inventor and possesses a Napoleon complex due to his short stature.[30] Karen is Plankton's own invention, a waterproof supercomputer[31] who is more competent that Plankton, being the brains behind most of his evil plans to steal Krabs' secret recipe.[19] She is married to Plankton and usually takes residence in the Chum Bucket laboratory.

Sandy Cheeks[]

Main article: Sandy Cheeks

Sandy Cheeks (voiced by Carolyn Lawrence, Presley Williams as young Sandy in The SpongeBob Movie: Sponge on the Run) a squirrel from Texas who lives in an air-filled glass dome and wears a diving suit to breathe underwater.[32] Whenever any aquatic creatures enter her home, they must wear helmets of water. Sandy works as a scientist, explorer, and inventor. She is a rodeo champion with a number of athletic interests, such as "sand-boarding" and karate.[14] She speaks with a Southern drawl and uses typical Southern slang words and phrases.

Mrs. Puff[]

Main article: Mrs. Puff

Mrs. Puff (voiced by Mary Jo Catlett) is a paranoid porcupinefish who is SpongeBob's teacher at boating school, an underwater driver's education facility where students drive boats like cars. She wears a sailor suit and her school is a lighthouse. SpongeBob is Mrs. Puff's most dedicated student and knows the answer to every question on her written and oral exams, but always panics and crashes when he actually boards a vessel.[33] She puffs up into a ball when she is scared or injured.[34] As a running gag, she is frequently arrested by the police, usually due to her being responsible for SpongeBob when he causes destruction around Bikini Bottom during his boating test.

Pearl Krabs[]

Main article: Pearl Krabs

Pearl Krabs (voiced by Lori Alan) is a teenage sperm whale[35] and Mr. Krabs' daughter.[19] She wants to fit in with her fish peers, but finds this impossible to do because of the large size inherent to her species. She will inherit the Krusty Krab from her father when she grows older, but is still in high school and does not yet have a job at the family business. Pearl's favorite activities are working at the Bikini Bottom Mall, using her father's credit card to buy anything that is in style, and listening to pop music.[36]

Gary the Snail[]

Gary the Snail (voiced by Tom Kenny) is SpongeBob's pet sea snail who lives with him in their pineapple home and vocalizes like a cat.[37] Other snails and SpongeBob can understand and talk to him. Depicted as a level-headed character, Gary often serves as a voice of reason and a foil to SpongeBob and solves problems that his owner cannot. He has a pink shell that is impossibly spacious on the inside.


Broadcast[]

Episodes[]

:Main article: List of SpongeBob SquarePants episodes List of SpongeBob SquarePants episodes

Tenth anniversary[]

Nickelodeon began celebrating the series' 10th anniversary on January 18, 2009, with a live cast reading of the episode "SpongeBob vs. The Big One". The reading—a first for the series—was held at that year's Sundance Film Festival.[38][39] The episode, which premiered on TV on April 17, 2009, features Johnny Depp as a guest star.[40] Other celebratory actions taken by the network included the launching of a new website for the series (spongebob.com) and the introduction of new merchandise. A "SpongeBob and water conservation-themed element" was also added to Nickelodeon's pro-social campaign The Big Green Help.[38] In an interview, Tom Kenny said, "What I'm most proud of is that kids still really like [SpongeBob SquarePants] and care about it ... They eagerly await new episodes. People who were young children when it started 10 years ago are still watching it and digging it and think it's funny. That's the loving cup for me."[41]

Three nights before the official anniversary date, an hour-long documentary on the series, Square Roots: The Story of SpongeBob SquarePants, premiered on VH1.[42][38][39][41][43] Critically acclaimed duo Patrick Creadon and Christine O'Malley created the film as a followup to I.O.U.S.A.—a documentary on America's financial situation. Creadon remarked, "After spending two years examining the financial health of the United States, Christine and I were ready to tackle something a little more upbeat. Telling the SpongeBob story feels like the perfect fit."[38] On Friday, July 17, Nickelodeon marked the official anniversary of the series, with a 50-hour television marathon titled "The Ultimate SpongeBob SpongeBash Weekend". It began with a new episode, "To SquarePants or Not to SquarePants". Saturday saw a countdown of the top ten episodes as picked by fans, as well as an airing of The SpongeBob SquarePants Movie. The marathon finished on Sunday, with a countdown of episodes picked by celebrities and the premiere of ten new episodes.[38][44][45]

Nickelodeon continued celebrating the anniversary through the rest of the year. An eight-episode DVD set featuring To SquarePants or Not to SquarePants was released shortly after the marathon on July 21.[46][47] Next a 2,200 minute, 14-disc DVD set titled The First 100 Episodes was released on September 22.[47][48][49] Finally, on November 6, an hour-long television film, titled Truth or Square, debuted on Nickelodeon. The film is narrated by Ricky Gervais and features live action cameo appearances by: Rosario Dawson, Craig Ferguson, Will Ferrell, Tina Fey, LeBron James, P!nk, Triumph the Insult Comic Dog, and Robin Williams.[50][51][52] It was released as part of a five-episode DVD set on November 10, 2009.[53]

Twentieth anniversary[]

On February 11, 2019, Nickelodeon announced it would recognize the twentieth anniversary of SpongeBob SquarePants with a series of celebrations known as the "Best Year Ever".[54][55] In honor of the anniversary, Pantone created color shades known as "SpongeBob SquarePants Yellow" and "Patrick Star Pink" to be used by Nickelodeon's licensing partners.[56][57][58] Romero Britto, Jon Burgerman, and the Filipino art collective Secret Fresh were commissioned by Nickelodeon to create art pieces devoted to SpongeBob SquarePants. Some of these pieces were to be adapted into commercial products.[56][57] On February 12, in conjunction with Nickelodeon's announcement of the "Best Year Ever", Cynthia Rowley presented a SpongeBob SquarePants-themed wetsuit during New York Fashion Week.[59][60][61] A month later, Marlou Breuls presented the SpongeBob SquarePants-themed "Icon Collection" during Amsterdam Fashion Week.[62][63] That summer, Nike, in collaboration with Kyrie Irving, released a SpongeBob SquarePants series of shoes, accessories, and apparel.[64] In July, for the first time ever, SpongeBob SquarePants became the theme of a cosmetics line, which was released as a limited time offering by HipDot Studios.[59][65][66] The "Best Year Ever" also introduced an official SpongeBob SquarePants YouTube channel and a new mobile game based on the series, along with new toy lines.[58][59]

The "Best Year Ever" formally began on July 12, 2019, with the premiere of the one-hour, live-action/animated TV special SpongeBob's Big Birthday Blowout.[54][55][67] It continued that month at San Diego Comic Con, with two panels, a booth, and various activities devoted to the series.[58][68] The "Best Year Ever" was recognized on Amazon Prime Day with an exclusive early release of SpongeBob SquarePants: The Best 200 Episodes Ever!, a 30-disc DVD compilation of two box sets, SpongeBob SquarePants: The First 100 Episodes and SpongeBob SquarePants: The Next 100 Episodes. The collections received a standard nationwide release on August 27.[69] The "Best Year Ever" continued into 2020 culminating with the August 14 release of The SpongeBob Movie: Sponge on the Run.[54][55][70]


Spin-offs[]

Kamp Koral: SpongeBob's Under Years[]

Main article: Kamp Koral: SpongeBob's Under Years

On February 14, 2019, it was announced that a SpongeBob SquarePants spin-off is in development.[55] On June 4, it was announced the spinoff will be titled Kamp Koral. The plot will focus on a 10-year-old SpongeBob and his friends at the titular camp located in the Kelp Forest, where they spend the summer catching jellyfish, building campfires, and swimming in Lake Yuckymuck.[71][72] It serves as a tie-in to the animated film The SpongeBob Movie: Sponge on the Run.[72] It was confirmed production of the series began in June 2019.[55][71]

Nickelodeon animation head Ramsey Naito said of the series, "SpongeBob has an incredible universe to expand upon and the greenlight for Kamp Koral is a testament to the strength and longevity of these characters known and loved by generations of fans around the world." Like SpongeBob SquarePants, the series will be executive produced by Vincent Waller and Marc Ceccarelli. Kamp Koral will be produced using computer animation rather than the digital ink and paint animation used for SpongeBob SquarePants.[72]

On February 19, 2020, it was announced that the series had an official title of Kamp Koral: SpongeBob's Under Years, and would be premiering in July 2020.[73] On July 30, 2020, it was announced that the series would be released on Paramount+ (at the time CBS All Access), the ViacomCBS streaming service, in early 2021.[74][75] On January 28, 2021, it was announced that the series would premiere on March 4, 2021.[76]


The Patrick Star Show[]

Main article: The Patrick Star Show

On August 10, 2020, it was reported that a Patrick Star talk show titled The Patrick Star Show was in development with a 13-episode order. The show will be similar to other talk shows such as The Larry Sanders Show and Comedy Bang! Bang!.[77][78] On March 4, 2021, it was announced that the series had officially been green-lit and will premiere on Nickelodeon in summer 2021, with the series set to be available on Paramount+ later on.[79][80]


Untitled Netflix spin-off series and films[]

Comic books[]

The 32-page bimonthly comic book series, SpongeBob Comics, was announced in November 2010[81] and debuted the following February.[82] Before this, SpongeBob SquarePants comics had been published in Nickelodeon Magazine,[81][83][84] and episodes of the television series had been adapted by Cine-Manga,[81][85] but SpongeBob Comics was the first American comic book series devoted solely to SpongeBob SquarePants.[81][83][84] It also served as SpongeBob SquarePants creator Stephen Hillenburg's debut as a comic book author.[82][83][84] The series was published by Hillenburg's production company, United Plankton Pictures, and distributed by Bongo Comics Group.[81][83][84] Hillenburg described the stories from the comic books as "original and always true to the humor, characters, and universe of the SpongeBob SquarePants series." Leading up to the release of the series, Hillenburg said, "I'm hoping that fans will enjoy finally having a SpongeBob comic book from me."[83][84]

Chris Duffy, the former senior editor of Nickelodeon Magazine, serves as managing editor of SpongeBob Comics.[83][84] Hillenburg and Duffy met with various cartoonists—including James Kochalka, Hilary Barta, Graham Annable, Gregg Schigiel, and Jacob Chabot—to contribute to each issues.[83][84] Retired horror comics writer and artist Stephen R. Bissette returned to write a special Halloween issue in 2012, with Tony Millionaire and Al Jaffee.[86] In an interview with Tom Spurgeon, Bissette said, "I've even broken my retirement to do one work-for-hire gig [for SpongeBob Comics] so I could share everything about that kind of current job."[87]

In the United Kingdom, Titan Magazines published comics based on SpongeBob SquarePants every four weeks from February 3, 2005,[88] through November 28, 2013.[89] Titan Magazines also teamed up with Lego to release a limited edition SpongeBob-themed comic.[90]

Films[]

Main:SpongeBob SquarePants (film series)

Paramount Pictures and Nickelodeon Movies produced The SpongeBob SquarePants Movie, an animated film adaptation of the series released on November 19, 2004.[91] The film was directed by Hillenburg, and written by long-time series writers Derek Drymon, Tim Hill, Kent Osborne, Aaron Springer, Paul Tibbitt, and Hillenburg. He and Julia Pistor produced the film, while Gregor Narholz composed the film's score.[92][93][94] The film is about Plankton's evil plan to steal King Neptune's crown and send it to Shell City. SpongeBob and Patrick must retrieve it and save Mr. Krabs' life from Neptune's raft and their home, Bikini Bottom, from Plankton's plan. It features guest appearances by Jeffrey Tambor as King Neptune, Scarlett Johansson as the King's daughter Mindy, Alec Baldwin as Dennis, and David Hasselhoff as himself,[95] and received a positive critical reception,[96][97] It grossed over $140 million worldwide.[98] Three television films were released: SpongeBob's Atlantis SquarePants in 2007, SpongeBob's Truth or Square in 2009, and SpongeBob's Big Birthday Blowout in 2019.

A sequel to the 2004 film, The SpongeBob Movie: Sponge Out of Water, was released in theaters on February 6, 2015.[99] The series' main cast members reprised their roles.[100] The underwater parts are animated traditionally in the manner of the series—the live-action parts use CGI animation with the SpongeBob characters.[101][102] The film has a budget similar to the previous film and cost less than $100 million to produce.[103][104][105]

On April 30, 2015, Viacom announced a third film was in development.[106] In April 2018, Tim Hill was named as director, and the film's original title, It's a Wonderful Sponge, was revealed. Paramount originally scheduled a release date of July 17, 2020, later moving it earlier to May 22, 2020.[107] In October 2018, it was announced the movie will be an origin story of how SpongeBob came to Bikini Bottom and how he got his square pants. Around the same time, it was announced that Hans Zimmer will compose the music. The first poster along with a title change to Sponge on the Run was revealed on November 12, 2019,[108] with the first trailer releasing on November 14.[109] The film was later delayed to July 31, 2020 (and later August 7, 2020) due to the COVID-19 pandemic.[110][70] The film's worldwide theatrical release was later cancelled in June 2020 and it was announced that it would release in Canadian theaters on August 14, 2020, followed by a release on PVOD before heading to Paramount+ in early 2021.[111][112] On January 28, 2021, it was announced that the film would release on the service on March 4, 2021.[76]

Music[]

Collections of original music featured in the series have been released on the albums SpongeBob SquarePants: Original Theme Highlights (2001), SpongeBob's Greatest Hits (2009), and The Yellow Album (2005). The first two charted on the US Billboard 200, reaching number 171 and 122, respectively.[113][114]

Several songs have been recorded for the purpose of a single or album release, and have not been featured on the show. The song "My Tidy Whities" written by Tom Kenny and Andy Paley was released only on the album The Best Day Ever (2006). Kenny's inspiration for the song was "underwear humor",[115] saying: "Underwear humor is always a surefire laugh-getter with kids ... Just seeing a character that odd wearing really prosaic, normal, Kmart, three-to-a-pack underwear is a funny drawing ... We thought it was funny to make a really lush, beautiful love song to his underwear".[115]

A soundtrack album The SpongeBob SquarePants Movie – Music from the Movie and More..., featuring the movie's score was released along with the feature-length film in November 2004. Various artists including the Flaming Lips,[116] Wilco,[117] Ween,[118] Motörhead,[119] the Shins,[120] and Avril Lavigne[121] contributed to the soundtrack that reached number 76 on the US Billboard 200.[122]

Theme park rides[]

Main:SpongeBob SquarePants Rock Bottom Plunge
File:EF-Mall of America.jpg

Entrance and lift hill of SpongeBob SquarePants Rock Bottom Plunge ride at the Mall of America

The SpongeBob SquarePants 4-D film and ride opened at several locations including Six Flags Over Texas, Flamingo Land Resort, and the Shedd Aquarium.[123] The ride features water squirts, real bubbles, and other sensory enhancements. In 2012, Nickelodeon teamed up again with SimEx-Iwerks Entertainment and Super 78 to produce SpongeBob SquarePants 4-D: The Great Jelly Rescue.[124] The attraction opened in early 2013 at the Mystic Aquarium & Institute for Exploration.[125] It was also installed at the Nickelodeon Suites Resort Orlando in Orlando, Florida.[126][127][128] The seven-minute film follows SpongeBob, Patrick, and Sandy up to their old hijinks, while rescuing the jellyfish of Jellyfish Fields from Plankton's evil clutches.[125]

SpongeBob SquarePants appears at the Mall of America's Nickelodeon theme park re-branded from the Mall of America's Park at MOA, formerly Camp Snoopy, to Nickelodeon Universe in the Minneapolis-St. Paul suburb of Bloomington, Minnesota. The new theme park features a SpongeBob-themed Gerstlauer Euro-Fighter custom roller coaster. The SpongeBob SquarePants Rock Bottom Plunge, which opened March 15, 2008, has replaced the Mystery Mine Ride and Olde Time Photo store at the west end of the theme park.[129][130]

On May 23, 2015, an interactive 3D show titled SpongeBob SubPants Adventure opened in Texas at Moody Gardens. According to Moody Gardens President and CEO John Zendt, "Visitors will be able to interact with the Nickelodeon characters on a digital stage as they have never been able to do before."[131]

Video games[]

Main:SpongeBob SquarePants video games

Numerous video games based on the series have been produced. Some of the early games include: Legend of the Lost Spatula (2001)[132] and SpongeBob SquarePants: Battle for Bikini Bottom (2003). In 2013, Nickelodeon published and distributed SpongeBob Moves In!, a freemium city-building game app developed by Kung Fu Factory for iOS and Android.[133][134][135][136] On June 5, 2019, THQ Nordic announced SpongeBob SquarePants: Battle for Bikini Bottom – Rehydrated, a full remake of the console versions of the original 2003 game.[137][138][139] The game was released 1 year later on June 23, 2020[140][141] and includes cut content from the original game.[142] In 2021, EA Sports introduced a SpongeBob-themed level to the Yard section of its Madden NFL 21 video game.[143]

SpongeBob SquareShorts[]

Nickelodeon launched the first global SpongeBob SquarePants-themed short film competition, SpongeBob SquareShorts: Original Fan Tributes, in 2013.[144][145] The contest encouraged fans and filmmakers around the world to create original short films inspired by SpongeBob for a chance to win a prize and a trip for four people to a screening event in Hollywood. The contest opened on May 6 and ran through June 28, 2013.[146][147] On July 19, 2013, Nickelodeon announced the competition's finalists.[148][149][150] On August 13, 2013, the under 18 years of age category was won by David of the United States for his The Krabby Commercial, while the Finally Home short by Nicole of South Africa won the 18 and over category.[151]

Theater[]

Main:SpongeBob SquarePants (musical)

SpongeBob SquarePants was adapted as a stage musical in 2016 by director Tina Landau. SpongeBob SquarePants, The Broadway Musical premiered in Chicago in 2016 and opened on Broadway at the Palace Theatre on December 4, 2017.[152] The musical opened to critical acclaim,[153] and tied for most-nominated production at the 2018 72nd Tony Awards with twelve Tony nominations.[154]

Merchandise[]

File:SpongeBob-SquarePants-characters-toys.jpg

A set of SpongeBob SquarePants figures modeled after the main characters

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The popularity of SpongeBob SquarePants inspired merchandise from T-shirts to posters.[155] It was reported that the franchise generated an estimated $8 billion in merchandising revenue for Nickelodeon.[156] It is also the most distributed property of ViacomCBS Domestic Media Networks.[118] SpongeBob is viewed in 170 countries speaking 24 languages, and has become "a killer merchandising app".[157] The title character and his friends have been used as a theme for special editions of well-known family board games, including Monopoly,[158] Life,[159] and Operation,[160] as well as a SpongeBob SquarePants edition of Ants in the Pants,[161] and Yahtzee.[162]

In 2001, Nickelodeon signed a marketing deal with Target Corporation and Burger King, expanding its merchandising.[163] The popularity of SpongeBob has translated well into sales. In 2002, SpongeBob SquarePants dolls sold at a rate of 75,000 per week—faster than Tickle Me Elmo dolls were selling at the time.[164] SpongeBob has gained popularity in Japan, specifically with Japanese women. Nickelodeon's parent company Viacom purposefully targeted marketing at women there. Skeptics initially doubted that SpongeBob could be popular in Japan, as the character's design is very different from already popular designs for Hello Kitty and Pikachu.[165] Ratings and merchandise sales showed SpongeBob SquarePants has caught on with parents and with college audiences.[7] In a 2013 promotion, college-oriented website Music.com gave away 80,000 SpongeBob T-shirts, four times more than during a similar promotion for Comedy Central's South Park.[7]

Kids' meal tie-ins have been released in fast food restaurants in many parts of the world, including Burger King in Europe and North America, as well as Wendy's in North America, and Hungry Jack's in Australia. A McDonald's Happy Meal tie-in with SpongeBob-themed Happy Meal boxes and toys was released in Europe and other international markets in the summer of 2007.[166] In Australia, the advertisement for the McDonald's SpongeBob Happy Meal won the Pester Power Award because the ads enticed young children to want its food because of the free toy.[167] As a tie-in beverage for the DVD release of The SpongeBob SquarePants Movie, 7-Eleven released the limited edition Under-the-Sea Pineapple Slurpee in March 2004.[168] Pirate's Booty released limited edition SpongeBob SquarePants Pirate's Booty snacks in 2013.[169][170]

In 2007, high-end SpongeBob-themed electronics were introduced by Imation Electronics Products under the Npower brand, including MP3 players, digital cameras, a DVD player, and a flatscreen television.[171] Pictures of SpongeBob SquarePants began to appear on the labels of 8 ounce cans of Green Giant cut green beans and packages of frozen Green Giant green beans and butter sauce in 2007, which featured free stickers. This was part of an initiative to encourage kids to eat their vegetables.[172] The Simmons Jewelry Co. released a $75,000 diamond pendant as part of a SpongeBob collection.[173][174] In New Zealand, the UK-based Beechdean Group unveiled the SpongeBob SquarePants Vanilla Ice Cream character product as part of a license deal with Nickelodeon.[175] NZ Drinks launched the SpongeBob SquarePants bottled water.[176]

Build-A-Bear Workshop introduced the new SpongeBob SquarePants collection in stores and online in North America on May 17, 2013.[177][178][179] Shoppers can dress their SpongeBob and Patrick plush in a variety of clothing and accessories. Sandy Cheeks and Gary the Snail are also available as pre-stuffed minis.[180] Build-A-Bear Workshop stores nationwide celebrated the arrival of SpongeBob with a series of special events from May 17 through May 19.[181]

On July 13, 2013, Toyota, with Nickelodeon, unveiled a SpongeBob-inspired Toyota Highlander.[182] The 2014 Toyota Highlander was launched on SpongeBob Day at the San Diego Padres v. Giants game.[183][184][185] The SpongeBob Toyota Highlander visited seven U.S. locations during its release, including the Nickelodeon Suites Resort Orlando in Florida.[186]

In April 2019, Nickelodeon released a series of toys adapted from various SpongeBob Internet memes. These included "Handsome Squidward", "Imaginaaation SpongeBob", "Mocking SpongeBob", "SpongeGar", and "Surprised Patrick". Shortly after the release of the line, most of the toys sold out on Amazon.com.[187][188]


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External Links[]


v - e - d
SpongeBob SquarePants logo
Media
Television series: SpongeBob SquarePantsKamp Koral: SpongeBob's Under YearsThe Patrick Star Show
Films: Film quadrilogy (The SpongeBob SquarePants MovieThe SpongeBob Movie: Sponge Out of WaterThe SpongeBob Movie: Sponge on the RunThe SpongeBob Movie: Search for SquarePants) • Television films (SpongeBob's Atlantis SquarePantisSpongeBob SquarePants vs. The Big OneSpongeBob's Truth or SquareSpongeBob's Big Birthday BlowoutSaving Bikini Bottom: The Sandy Cheeks Movie)
Albums: SpongeBob SquarePants: Original Theme HighlightsThe SpongeBob SquarePants Movie – Music from the Movie and More...SpongeBob SquarePants: The Yellow AlbumSpongeBob SquarePants: The Best Day EverSpongeBob's Greatest Hits • SpongeBob SquarePants: BOBmusik - Das gelbe Album • It's a SpongeBob Christmas! AlbumThe SpongeBob Movie: Sponge Out of Water (Soundtrack)The SpongeBob Movie: Sponge On The Run (Original Motion Picture Soundtrack)
Video games: Legend of the Lost Spatula • Operation Krabby Patty • SuperSpongeEmployee of the MonthRevenge of the Flying DutchmanBattle for Bikini Bottom (Rehydrated) • The SpongeBob SquarePants MovieLights, Camera, Pants! • The Yellow Avenger • Creature from the Krusty KrabAtlantis SquarePantisUnderpants Slam • Drawn to Life: SpongeBob SquarePants Edition • The Big One: Beach Party Cook-OffTruth or Square • Boating Bash • SpongeBob SquigglePants • SpongeBob's Surf & Skate RoadtripSpongeBob Moves In!Plankton's Robotic RevengeSpongeBob HeroPantsSpongeBob's Patty PursuitThe Cosmic Shake
See Also: MerchandiseTrading Card GameSpongeBob ComicsMusicalSpongeBob SquarePants pilotOops! I Guess I Ripped My Pants Again!
Books: Grand Prize Winner!The Never-Ending StayBad Luck Day
Characters
SpongeBob SquarePantsPatrick StarSquidward TentaclesMr. KrabsSheldon J. PlanktonKaren PlanktonSandy CheeksGaryMrs. PuffPearl KrabsMermaid Man and Barnacle BoyPatchy the PiratePotty the ParrotThe French NarratorThe Flying DutchmanKing NeptuneMindyLarry the LobsterHarold SquarePantsMargaret SquarePantsRealistic Fish headPerch PerkinsBubble BassSlappy LasloOld Man JenkinsJellyfishBurger-Beard the Pirate
Locations
Bikini Bottom • Chum Bucket • Jellyfish Fields
Episodes
Season 12345678910111213
Songs
I'm ReadySquidward NoseAgua
Attractions
Jimmy Neutron's Nicktoon Blast (cameo) • Sandy's Blasting BroncoSpongeBob SquarePants 4-DSpongeBob SquarePants Rock Bottom PlungeSpongeBob SquarePants 4D: The Great Jelly RescueUniversal's Superstar Parade
Related
Stephen HillenburgUnited Plankton Pictures Inc.NickelodeonNickelodeon Animation StudioNickelodeon MoviesNickelodeon GroupParamount PicturesParamount AnimationParamount+Joe Murray Productions Inc.Viacom Networks Japan Co., Ltd.Simon SpotlightBongo ComicsPurple Lamp GmbH


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